11 questions to ask eCommerce clients
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Ecommerce is not easy. More specifically, it’s not easy if you want to get it right the first time. If you want a quality product, you have to spend a lot of time and effort on research. Certainly, when working with eCommerce clients, it's important to gather comprehensive information to better understand their needs and goals. In this blog post, we’ve written down some of the most common questions eCommerce customers have to get things done faster and smoother.

  1. What is the nature of your business? Understand their industry, products, and target audience.
  2. What are your primary business goals with this eCommerce project? Identify whether they're looking to increase sales, improve user experience, expand their reach, etc.
  3. Do you currently have an eCommerce website? Determine if they're starting from scratch or looking to upgrade an existing site.
  4. What platforms or technologies are you currently using? This includes both eCommerce platforms and any third-party tools they use.
  5. What specific features do you want on your eCommerce site? Discuss features like product search, categorization, filtering, payment gateways, etc.
  6. Tell me about your target audience. Understand their demographics, preferences, and shopping behaviours.
  7. Do you have a design or branding guideline? Determine if they have specific design preferences or if they need help with branding.
  8. What is your budget for this project? Understand their financial constraints and what can be realistically achieved within the budget.
  9. What is your timeline for launching the eCommerce site? Determine their desired launch date and any important milestones.
  10. How do you currently handle inventory and order fulfillment? Discuss their existing processes and integration requirements.
  11. What marketing strategies do you plan to implement? Discuss their plans for SEO, social media, email marketing, and other promotional efforts.

Remember, these questions provide a starting point, and you might need to tailor them based on your client's specific industry, goals, and circumstances. The goal is to gather enough information to provide them with a tailored solution that meets their needs and expectations.